search query: @author Donthu, N. / total: 11
references: 10-11 / 11
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title | year | author | ||
10. |
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55 |
1994 | Bhargava, M. Donthu, N. Caron, R. |
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11. |
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 214-220 |
1986 | Desphande, R. Hoyer, W. D. Donthu, N. |
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