search query: @author Farris, P. W. / total: 11
references: 10-11 / 11
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10.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
11.
How prices, and expenditures, and profits are linked.
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184
 1979 Farris, P. W.
Reibstein, D. J.
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