search query: @author Hooley, G. J. / total: 14
references: 10-14 / 14
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10.
The untapped markets for marketing research.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 335-352
 1984 Hooley, G. J.
West, C. J.
11.
Modelling the student university choice process through the use of conjoint measurement techniques.
European Research
1981 : OCT, VOL. 9:4, p. 158-170
 1981 Hooley, G. J.
Lynch, J. E.
12.
Multidimensional scaling of consumer perceptions and preferences.
European Journal of Marketing
1980 : VOL. 14:7, p. 436-448
 1980 Hooley, G. J.
13.
The multivariate jungle: the academic's playground but the manager's minefield.
European Journal of Marketing
1980 : VOL. 14:7, p. 379-386
 1980 Hooley, G. J.
14.
Perceptual mapping of product positioning: a comparison of two approaches.
European Research
1979 : JAN, VOL. 7:1, p. 17-23
 1979 Hooley, G. J.
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