search query: @author Jain, A. K. / total: 11
references: 10-11 / 11
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10.
An approach to normative segmentation.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.338-345
 1978 Mahajan, V.
Jain, A. K.
11.
Robustness of conjoint analysis: some Monte Carlo results.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.300-303
 1978 Carmone, F. J.
Green, P. E.
Jain, A. K.
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