search query: @author McIntyre, S. H. / total: 11
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10.
Reducing overreaction in contract markets.
Industrial Marketing Management
1981 : OCT, VOL. 10:4, p. 283-286
 1981 McIntyre, S. H.
11.
Developing practical procedures for the measurement of personal values in cross-cultural marketing.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 48-52
 1979 Munson, J. M.
McIntyre, S. H.
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