search query: @author Meyers-Levy, J. / total: 11
references: 10-11 / 11
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10.
The influence of a brand name's association set size and world frequency on brand memory.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 197-207
 1989 Meyers-Levy, J.
11.
The influence of sex roles on judgment.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 522-530
 1988 Meyers-Levy, J.
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