search query: @author Moon, J. / total: 12
references: 10-12 / 12
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10.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
11.
Consumer Use of Available Information for Making Inferences about Missing Information
Journal of Business Research
1997 : JUN, Vol. 39:2, p. 135-146
 1997 Moon, J.
Tikoo, S.
12.
On the internal correlates of export stage development : an empirical investigation in the Korean electronics industry.
International Marketing Review
1990 : VOL. 7:5, p. 16-26
 1990 Moon, J.
Lee, H.
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