search query: @author Simkin, L. / total: 12
references: 10-12 / 12
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10.
People and processes in marketing planning : The benefits of controlling implementation.
Journal of Marketing Management
1996 : JUL, VOL. 12:5, p. 375-390
 1996 Simkin, L.
11.
Implementation problems in industrial market segmentation
Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 55-63
 1994 Dibb, S.
Simkin, L.
12.
DPP decision support in retail merchandising
Omega
1993 : JAN, VOL. 21, p. 25-33
 1993 Doherty, C.
Maier, J.
Simkin, L.
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