search query: @indexterm Brand names / total: 212
references: 104-113 / 212
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104.
Der treffende Name: ein strategischer Faktor fur den internationalen Erfolg (The right name: a strategic factor for international success)
Markenartikel
1992 : NR. 4, p. 140-145
 1992 Latour, S.
105.
La diffusivita intersettoriale dell'imagine di marca.
Economia e Management
1992 : NOV, 5, p. 70-91
 1992 Busacca, B.
Troilo, G.
106.
Brand Portfolios
European Management Journal
1992 : SEP, VOL. 10:3, p. 277-285
 1992 Barwise, P.
Robertson, T.
107.
"Eine Marke ist wie ein rohes Ei"
Markenartikel
1992 : DEC, VOL. 54:12, p. 592-597
 1992 Steger, L.
108.
Markenartikel machen Maerkte
Markenartikel
1992 : SEP, VOL. 54:9, p. 413-415
 1992
109.
"Raider heisst jetzt Twix, sonst aendert sich nix"
Markenartikel
1992 : SEP, VOL. 54:9, p. 402-413
 1992 Liedke, A.
110.
Truth in marketing theory and research: an alternative perspective.
Journal of Marketing
1992 : VOL.56:2, p.80-88
 1992 Zinkhan, G.M.
Hirscheim, R.
111.
Le betaille des marques en Allemagne. *MARS *MILKA
Harvard-L'Expansion
1992 : WINTER, 67, p. 71-80
 1992 Bielefeld, K.
112.
Brand globally but advertise locally?: an empirical investigation.
International Marketing Review
1992 : VOL. 9:4, p. 18-31
 1992 Sandler, D. M.
Shani, D.
113.
Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials.
International Marketing Review
1992 : VOL. 9:4, p. 5-17
 1992 Miracle, G. E.
Chang, K. Y.
Taylor, C. R.
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