search query: @journal_id 794 / total: 218
references: 104-113 / 218
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104.
Explaining the familiarity-liking relationship: mere exposure, information availability, or social desirability?
Marketing Letters
1998 : FEB, VOL. 9:1, p. 5-20
 1998 Rindfleisch, A.
Inman, J.
105.
The role of brand names and visual cues in enhancing memory for consumer packaged goods
Marketing Letters
1998 : APR, VOL. 9:2, p. 209-226
 1998 Mccracken, J. C.
Macklin, M. C.
106.
A cross-validity comparison of conjoint analysis and choice models at different levels of aggregation
Marketing Letters
1998 : APR, VOL. 9:2, p. 195-207
 1998 Moore, W. L.
Gray-Lee, J.
Louviere, J. J.
107.
The effect of parent brand experience on line extension trial and repeat purchase
Marketing Letters
1998 : APR, VOL. 9:2, p. 181-193
 1998 Kim, B-D.
Sullivan, M. W.
108.
Quantity discounts, manufacturer and channel profit maximization: Impact of retailer heterogeneity
Marketing Letters
1998 : APR, VOL. 9:2, p. 169-179
 1998 Balachander, S.
Srinivasan, K.
109.
Technology and optimal segment size
Marketing Letters
1998 : APR, VOL. 9:2, p. 147-167
 1998 Varki, S.
Rust, R. T.
110.
Family members' projections of each other's preference and influence: A two-stage conjoint approach
Marketing Letters
1998 : APR, VOL. 9:2, p. 135-145
 1998 Dellaert, B. G. C.
Prodigalidad, M.
Louviere, J. J.
111.
Combinatorial optimization approaches to constrained market segmentation: An application to industrial market segmentation
Marketing Letters
1998 : APR, VOL. 9:2, p. 115-134
 1998 DeSarbo, W. S.
Grisaffe, D.
112.
The Effect of Set Composition on Stopping Behavior in a Finite Search Among Assortments
Marketing Letters
1997 : JAN, Vol. 8:1, p. 131-143
 1997 Meyer, R. J.
113.
Context and Task Effects on Choice Deferral
Marketing Letters
1997 : JAN, Vol. 8:1, p. 119-130
 1997 Dhar, R.
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