search query: @indexterm Media research / total: 210
references: 105-114 / 210
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105.
Recency in media planning - re-defined
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 66-74
 1997 Reichel, W.
Wood, L.
106.
If not effective frequency, then what?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50
 1997 Longman, K. A.
107.
From "frequency" to "continuity" - is it a new dawn?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25
 1997 McDonald, C.
108.
Feldexperimente als Innovationstest - Die Pilotprojekte zu neuen Medien -
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 419-436
 1997 Witte, E.
109.
Heisser Draht zum Kunden
Markenartikel
1997 : VOL. 59:5, p. 22-24, 26
 1997
110.
Aussenwerbung: Tag und Nacht präsent.
Absatzwirtschaft
1997 : JUL, p. 79-80, 82-86, 88-89
 1997 Plewe, H.
111.
Pie in the sky?
Business Week
1997 : MAY 26, VOL. 3512:842, p. 56-60
 1997 Lesly, E.
112.
Reality check
Far Eastern Economic Review
1997 : MAY 22, VOL. 160:21, p. 72-75
 1997 Sherry, A.
113.
Gelegenlich ein konstruktiver Disput
Markenartikel
1997 : VOL. 59:1, p. 30-31
 1997
114.
The relationship between media consumption and eating disorders
Journal of Communication
1997 : WINTER, VOL. 27:1, p. 40-67
 1997 Harrison, K.
Cantor, J.
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