search query: @indexterm BRAND CHOICE / total: 192
references: 106-115 / 192
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106.
Double jeopardy revisited
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt,
G. J.,
Barwise, T. P.
107.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 263-276
 1990 Nedungadi, P.
108.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
109.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
110.
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
1990 : AUG, VOL. 27, p.279-289
 1990 Kahn, B.
Louie, T.
111.
A Price Expectations Model of Customer Brand Choice
Journal of Marketing Research
1990 : AUG, VOL.27, p.251-262
 1990 Kalwani, M.
Yim, C.
Sugita, Y.
112.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
113.
Sociocognitive Analysis of Group Decision Making among Consumers
Journal of Consumer Research
1990 : DEC, VOL.17, p.245-262
 1990 Ward, J.
Reingen, P.
114.
Markov modelling applied to brand choice behaviour
International Journal of Research in Marketing
1990 : Aug, Vol 7:1 p. 5-19
 1990 Poulsan, C.
115.
Defensive industrial marketing strategies
Industrial Marketing Management
1990 : AUG, 19:3, 267-278
 1990 Calantone, R. J.
Benedetto, C. A. di
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