search query: @indexterm Media research / total: 210
references: 106-115 / 210
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title | year | author | ||
106. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50 |
1997 | Longman, K. A. |
|
107. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25 |
1997 | McDonald, C. |
|
108. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 419-436 |
1997 | Witte, E. |
|
109. |
Markenartikel
1997 : VOL. 59:5, p. 22-24, 26 |
1997 | ||
110. |
Absatzwirtschaft
1997 : JUL, p. 79-80, 82-86, 88-89 |
1997 | Plewe, H. |
|
111. |
Business Week
1997 : MAY 26, VOL. 3512:842, p. 56-60 |
1997 | Lesly, E. |
|
112. |
Far Eastern Economic Review
1997 : MAY 22, VOL. 160:21, p. 72-75 |
1997 | Sherry, A. |
|
113. |
Markenartikel
1997 : VOL. 59:1, p. 30-31 |
1997 | ||
114. |
Journal of Communication
1997 : WINTER, VOL. 27:1, p. 40-67 |
1997 | Harrison, K. Cantor, J. |
|
115. |
Business Week
1997 : FEB 10, VOL. 3497:827, p. 18-19 |
1997 | Kranz, P. |
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