search query: @journal_id 1668 / total: 273
references: 106-115 / 273
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106.
Why young consumers are not open to mobile marketing communication
International Journal of Advertising
2007 : VOL. 26:2, p. 223-246
 2007 Grant, I.
O'Donohoe, S.
107.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
108.
ConsumersÂ’ intentions to opt in to SMS advertising: a cross-national study of young Americans and Koreans
International Journal of Advertising
2007 : VOL. 26:2, p. 177-198
 2007 Muk, A.
109.
What can advertisers learn from neuroscience?
International Journal of Advertising
2007 : VOL. 26:2, p. 151-175
 2007 Plassmann, H. (et al.)
110.
Comparative study of young people's response to anti-smoking messages
International Journal of Advertising
2007 : VOL.26:1, p.99-128
 2007 Devlin, E. (et al.)
111.
The trouble with creatives: negotiating creative identity in advertising agencies
International Journal of Advertising
2007 : VOL. 26:1, p.63-78
 2007 Hackley, C.
Kover, A.J.
112.
The effect of an advertisement's colour and emotions evoked by an ad and attitude towards the ad
International Journal of Advertising
2007 : VOL. 26:1, p.35-62
 2007 Liechtlé, M-C.
113.
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
International Journal of Advertising
2007 : VOL. 26:1, p. 9-36
 2007 Stern, B.B.
Russell, C.A.
Russell, D.W.
114.
International food advertising, pester power and its effect
International Journal of Advertising
2006 : VOL.25:4, p.513-540
 2006 McDermott, L. (et al.)
115.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
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