search query: @author Arndt, J. / total: 13
references: 11-13 / 13
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11.
The proper scope and content of marketing.
Management Decision
1978 : VOL. 16:6, p. 306-320
 1978 Arndt, J.
12.
Exploring relations among awareness attitude and behaviour.
European Journal of Marketing
1978 : 2 VOL.12 p.171-177
 1978 Grönhaug, K.
Arndt, J.
13.
How broad should the marketing concept be?
Journal of Marketing
1978 : 1 JAN VOL.42 p.101-103
 1978 Arndt, J.
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