search query: @author Baumgartner, H. / total: 11
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11.
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 505-518
 1992 Bagozzi, R.P.
Baumgartner, H.
Yi, Y.
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