search query: @author Buzzell, R. D. / total: 12
references: 11-12 / 12
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11.
Successful share-building strategies.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 135-144
 1981 Buzzell, R. D.
Wiersema, F. D.
12.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
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