search query: @author Cravens, D. W. / total: 18
references: 11-18 / 18
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11.
Strategic forces affecting marketing strategy.
Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 77-86
 1986 Cravens, D. W.
12.
Empirical and judgment-based sales-force decision models : A comparative analysis.
Decision Sciences
1985 : SPRING, VOL. 16:2, p. 177-195
 1985 LaForge, R. W.
Cravens, D. W.
13.
Improving salesforce productivity.
Business Horizons
1985 : SEP/OCT, VOL. 28:5, p. 50-59
 1985 LaForge, R. W.
Cravens, D. W.
Young, C. E.
14.
Salesforce deployment analysis.
Industrial Marketing Management
1983 : JUL, VOL. 12:3, p. 179-192
 1983 Cravens, D. W.
LaForge, R. W.
15.
How to improve operating efficiency through strategic distribution.
Management Review
1983 : JUN, VOL. 72:6, p. 57-61
 1983 Closs, D. J.
Cravens, D. W.
16.
Strategic marketing's new challenge.
Business Horizons
1983 : MAR-APR, VOL. 26:2, p. 18-24
 1983 Cravens, D. W.
17.
Steps in selling effort deployment.
Industrial Marketing Management
1982 : JUL, VOL. 11:3, p. 183-193
 1982 LaForge, R.
Cravens, D. W.
18.
How to match marketing strategies with overall corporate planning.
Management Review
1981 : DEC, VOL. 70:12, p. 12-19
 1981 Cravens, D. W.
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