search query: @author Day, G. S. / total: 17
references: 11-17 / 17
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11.
Tough questions for developing strategies.
Journal of Business Strategy
1986 : WINTER, VOL. 6:3, p. 60-68
 1986 Day, G. S.
12.
Marketing theory with a strategic orientation.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 79-89
 1983 Day, G. S.
Wensley, R.
13.
Diagnosing the experience curve.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 44-58
 1983 Day, G. S.
Montgomery, D. B.
14.
Attitudinal predictions of choices of major appliance brands.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 192-198
 1982 Day, G. S.
Deutscher, T.
15.
Strategic market analysis and definition: an integrated approach.
Strategic Management Journal
1981 : JUL-SEP, VOL. 2:3, p. 281-299
 1981 Day, G. S.
16.
Increasing the effectiveness of marketing research.
California Management Review
1980 : WINTER, VOL. 23:2, p. 59-65
 1980 Aaker, D. A.
Day, G. S.
17.
Customer-oriented approaches to identifying product-markets.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 8-19
 1979 Day, G. S.
Shocker, A. D.
Srivastava, R. K.
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