search query: @author Doyle, P. / total: 36
references: 11-20 / 36
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11.
Markets and innovation.
European Management Journal
1989 : DEC, VOL. 7:4, p. 413-421
 1989 Doyle, P.
12.
A comparative study of British, U. S. and Japanese marketing strategies in the British market.
International Journal of Research in Marketing
1989 : VOL. 5:3, p. 171-184
 1989 Doyle, P.
Saunders, J.
Wright, L.
13.
1992 and the construction sector: the construction products directive.
European Trends
1989 : 2, p. 70-78
 1989 Doyle, P.
Wyles, R.
14.
Telecoms: Race in the regions.
European Trends
1988 : 4, p. 64-71
 1988 Doyle, P.
O'Siochru, S.
15.
Ireland in a single financial area : a case study of how a weaker EC economy is adjusting.
European Trends
1988 : 2, p. 57-63
 1988 Doyle, P.
16.
Japanese marketing strategies in the United Kingdom.
Long Range Planning
1987 : DEC, VOL. 20:6, p. 54-63
 1987 Wong, V.
Saunders, J.
Doyle, P.
17.
Measuring the true profitability of sales promotions.
Journal of the Operational Research Society
1986 : OCT, VOL. 37:10, p. 955-965
 1986 Doyle, P.
Saunders, J.
18.
Japanese marketing strategies in the UK : a comparative study.
Journal of International Business Studies
1986 : SPRING, VOL. 17:1, p. 27-46
 1986 Doyle, P.
Saunders, J.
Wong, V.
19.
The lead effect of marketing decisions.
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 54-65
 1985 Doyle, P.
Saunders, J.
20.
Market segmentation and positioning in specialized industrial markets.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 24-32
 1985 Doyle, P.
Saunders, J.
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