search query: @author Ferrell, O. C. / total: 14
references: 11-14 / 14
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11.
Response patterns and the importance of the follow-up duplicate questionnaire in a mail survey of advertising managers.
European Research
1983 : OCT, VOL. 11:4, p. 157-163
 1983 Ferrell, O. C.
Krugman, D.
12.
A reassessment of the effects of appeals on response to mail surveys.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370
 1980 Childers, T. L.
Pride, W. M.
Ferrell, O. C.
13.
Response rates and perceived questionnaire length in mail surveys.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 429-431
 1979 Childers, T. L.
Ferrell, O. C.
14.
Ethical beliefs of marketing managers: what they say, they believe and do, compared with their perceptions of peers and top management.
Journal of Marketing
1978 : 3 JUL VOL.42 p.69-73
 1978 Ferrell, O. C.
Weaver, K. M.
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