search query: @author Fraser, C. / total: 14
references: 11-14 / 14
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11.
International advertising strategies of multinational corporations.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 9-17
 1988 Hite, R. E.
Fraser, C.
12.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
13.
Competitive market structure analysis : principal partitioning of revealed substitutabilities.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 15-30
 1983 Fraser, C.
Bradford, J. W.
14.
Industrial product diffusion by market segmentation.
Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 1-8
 1982 Wind, Y.
Robertsin, T. S.
Fraser, C.
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