search query: @author Guilding, C. / total: 13
references: 11-13 / 13
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11.
Brand valuation: a model and empirical study of organisational implications
Accounting and Business Research
1994 : SUMMER, VOL. 24:95, p. 241-253
 1994 Guilding, C.
Pike, R.
12.
An exploratory study of the managerial implications of valuing brands
British Journal of Management
1994 : JUN, VOL. 5:2, p. 101-111
 1994 Guilding, C.
Pike, R.
13.
Intangible marketing assets : a managerial accounting perspective.
Accounting and Business Research
1990 : WINTER, VOL. 21:81, p. 41-50
 1990 Guilding, C.
Pike, R.
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