search query: @author Hite, R. E. / total: 12
references: 11-12 / 12
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11.
Consumers' attitudes towards accountants, lawyers, and physicians with respect to advertising professional services.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 45-54
 1986 Hite, R. E.
Bellizzi, J. A.
12.
Improving industrial advertising copy.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 117-122
 1986 Bellizzi, J. A.
Hite, R. E.
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