search query: @author Hooley, G. / total: 13
references: 11-13 / 13
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11.
The marketing implications of foreign direct investment in private Hungarian firms
International Marketing Review
1995 : VOL. 12:5, p. 7-17
 1995 Hooley, G.
12.
Increasing Sophistication in Advertising Budget Setting
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.67-75
 1990 Lynch, J.
Hooley, G.
13.
Marketing in a hostile environment: the British textile industry.
Industrial Marketing Management
1985 : FEB, VOL. 14:1, p. 35-41
 1985 Jobber, D.
Hooley, G.
Sanderson, S.
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