search query: @author Jacobson, R. / total: 19
references: 11-19 / 19
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11.
The formation of expected future price: A reference price for forward-looking consumers.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432
 1990 Jacobson, R.
Obermiller, C.
12.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
13.
The validity of ROI as a measure of business performance. (!Strategic business units)
American Economic Review
1987 : JUN, VOL. 77:3, p. 470-478
 1987 Jacobson, R.
14.
The strategic role of product quality.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 31-44
 1987 Jacobson, R.
Aaker, D. A.
15.
The role of risk in explaining differences in profitability.
Academy of Management Journal
1987 : JUN, VOL. 30:2, p. 277-296
 1987 Aaker, D. A.
Jacobson, R.
16.
Is market share all that it's cracked up to be?
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 11-22
 1985 Jacobson, R.
Aaker, D. A.
17.
Modeling advertising-sales relationships involving feedback : a time series analysis of six cereal brands.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 116-125
 1982 Aaker, D. A.
Carman, J. M.
Jacobson, R.
18.
Advertising and public policy: the macroeconomic effects of advertising.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 29-38
 1981 Jacobson, R.
Nicosia, F. M.
19.
Interest rate changes and commercial bank revenues and costs.
Journal of Financial and Quantitative Analysis
1978 : NOV, VOL. 13:4, p. 687-700
 1978 Maisel, S. J.
Jacobson, R.
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