search query: @author Lawson, R. / total: 12
references: 11-12 / 12
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| title | year | author | ||
| 11. |
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
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| 12. |
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
Journal of Consumer Research
1991 : VOL. 18:2, p.185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
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