search query: @author Lilien, G. L. / total: 12
references: 11-12 / 12
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11.
A new approach to industrial market segmentation.
Sloan Management Review
1978 : 3 SPR VOL.19 p.17-29
 1978 Choffray, J. M.
Lilien, G. L.
12.
Assessing response to industrial marketing strategy.
Journal of Marketing
1978 : 2 APR VOL.42 p.20-31
 1978 Choffray, J.-M.
Lilien, G. L.
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