search query: @author Lusch, R. F. / total: 13
references: 11-13 / 13
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11.
Social marketing: its ethical dimensions.
Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 29-36
 1979 Laczniak, G. R.
Lusch, R. F.
Murphy, P. E.
12.
A variance approach to analyzing changes in return on investment.
Management Accounting (New York)
1979 : FEB, VOL. 60:8, p. 29-33
 1979 Lusch, R. F.
Bentz, W. F.
13.
A frame of reference for managing working capital in retailing.
International Journal of Physical Distribution
1978 : 6 VOL.8 p.337-346
 1978 Lusch, R. F.
Kenderdine, J. M.
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