search query: @author Mahajan, V. / total: 50
references: 11-20 / 50
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11.
The economic leverage of the virtual community
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 103-138
 2001 Balasubramanian, S.
Mahajan, V.
12.
Marketing modeling for e-business
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 215-225
 2000 Mahajan, V.
Venkatesh, R.
13.
Dynamic co-marketing alliances: When and why do they succeed or fail?
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 3-31
 2000 Mahajan, V.
Muller, E.
Venkatesh, R.
14.
Managing new product definition in highly dynamic environments.
Management Science
1998 : NOV, VOL. 44:11:2:2, p. S50-S64
 1998 Bhattacharya, S.
Krishnan, V.
Mahajan, V.
15.
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324
 1998 Desai, K. K.
Mahajan, V.
16.
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Technological Forecasting and Social Change
1997 : JUN, VOL. 55:2, p. 131-144
 1997 Givon, M.
Mahajan, V.
Muller, E.
17.
Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Marketing Science
1996 : Vol. 16:2, p. 146-165
 1996 Venkatesh, R.
Mahajan, V.
18.
Diffusion of innovation
Marketing Science
1995 : VOL. 14:3/2-2, p. G79-G88
 1995 Mahajan, V.
Muller, E.
Bass, F.
19.
Waterfall and sprinkler new-product strategies in competitive global markets
International Journal of Research in Marketing
1995 : JUL, VOL. 12:2, p. 105-120
 1995 Kalish, S.
Mahajan, V.
Muller, E.
20.
Determining the going market value of a business in an emerging information technology industry: the case of the cellular communications industry
Technological Forecasting and Social Change
1995 : JUL, VOL. 49:3, p. 257-280
 1995 Namwoon, K.
Mahajan, V.
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