search query: @author Malhotra, N. K. / total: 20
references: 11-20 / 20
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11.
Why developing societies need marketing technology.
International Marketing Review
1986 : SPRING, VOL. 3:1, p. 61-73
 1986 Malhotra, N. K.
12.
The use of linear logit models in marketing research.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 20-31
 1984 Malhotra, N. K.
13.
Improving predictive power of conjoint analysis by constrained parameter estimation.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 433-438
 1983 Srinivasan, V.
Jain, A. K.
Malhotra, N. K.
14.
On "individual differences in search behavior for a nondurable".
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 125-131
 1983 Malhotra, N. K.
15.
Information Load and consumer decision making.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 419-430
 1982 Malhotra, N. K.
16.
Structural reliability and stability of nonmetric conjoint analysis.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 199-207
 1982 Malhotra, N. K.
17.
The information overload controversy : an alternative viewpoint.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 27
 1982 Malhotra, N. K.
Jain, A. K.
Lagakos, S. W.
18.
A scale to measure self-concepts, person concepts, and product concepts.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 456-464
 1981 Malhotra, N. K.
19.
Determinants of price dependency: Personal and perceptual factors.
Journal of Consumer Research
1981 : SEP. VOL. 8:2, p. 217-222
 1981 Etgar, M.
Malhotra, N. K.
20.
Les styles cognitifs: une nouvelle approche de la segmentation des marches.
Revue Francaise du Marketing
1980 : OCT-DEC, 83, p. 3-19
 1980 Pinson, C.
Malhotra, N. K.
Jain, A. K.
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