search query: @author McDonald, M. / total: 13
references: 11-13 / 13
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11.
The role of marketing past, present and future
Journal of Marketing Practice: Applied Marketing Science
1995 : VOL. 1:1, p. 54-78
 1995 Denison, T.
McDonald, M.
12.
Excellent selling can seriously damage a company's health
European Management Journal
1991 : SEP, VOL. 9:3, p. 280-283
 1991 McDonald, M.
13.
Marketing unplanned.
Marketing
1979 : APR, p. 91-92,94,96
 1979 McDonald, M.
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