search query: @author Menon, A. / total: 13
references: 11-13 / 13
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11.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
12.
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 58-74
 1988 Rajan Varadajan, P.
Menon, A.
13.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
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