search query: @author O'Malley, L. / total: 12
references: 11-12 / 12
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11.
Direct marketing: rise and rise or rise and fall?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 16-23
 1995 Evans, M.
O'Malley, L.
Patterson, M.
12.
Retailing applications of geodemographics: a preliminary investigation
Marketing Intelligence and Planning
1993 : VOL. 13:2, p. 29-35
 1993 O'Malley, L.
Patterson, L.
Evans, M.
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