search query: @author Pan, Y. / total: 12
references: 11-12 / 12
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title | year | author | ||
11. |
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 419-431 |
1994 | Schmitt, B. H. Pan, Y. Tavassoli, N. T. |
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12. |
California Management Review
1994 : SUMMER, VOL. 36:4, p. 32-48 |
1994 | Pan, Y. Schmitt, B. |
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