search query: @author Piercy, N. / total: 38
references: 11-20 / 38
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11.
Customer satisfaction measurement and management: a processual analysis
Journal of Marketing Management
1995 : NOV, VOL. 11:8, p. 817-834
 1995 Piercy, N.
Morgan, N.
12.
What do you do to get customer focus in an organization?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 4-11
 1995 Piercy, N.
13.
The network paradigm and the marketing organization: developing a new management agenda
European Journal of Marketing
1995 : VOL. 29:3, p. 7-34
 1995 Piercy, N.
Cravens, D.
14.
Customer satisfaction and the internal market: marketing our customers to our employees
Journal of Marketing Practice: Applied Marketing Science
1995 : VOL. 1:1, p. 22-44
 1995 Piercy, N.
15.
Marketing and strategy fit together (in spite of what some management educators seem to think!)
Management Decision
1995 : VOL. 33:1, p. 42-47
 1995 Piercy, N.
16.
The real strategic issues versus organizational bureaucracy and administrative neatness
Management Decision
1994 : VOL. 32:4, p. 5-8
 1994 Piercy, N.
17.
Internal marketing- the missing half of the marketing programme.
Long Range Planning
1991 : APR, VOL. 24:2, p. 82-93
 1991 Piercy, N.
Morgan, N.
18.
Marketing concepts and actions: implementing marketing-led strategic change.
European Journal of Marketing
1990 : VOL. 24:2, p. 24-42
 1990 Piercy, N.
19.
Diagnosing and solving implementation problems in strategic planning.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 19-38
 1989 Piercy, N.
20.
Strategic planning and the management accountants.
Management Accounting (London)
1989 : NOV, VOL. 67:10, p. 18-19
 1989 Piercy, N.
Morgan, N.
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