search query: @author Rust, R. T. / total: 16
references: 11-16 / 16
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11.
The impact of cable penetration on network viewing.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 9-12
 1987 Krugman, D. M.
Rust, R. T.
12.
Measuring the congruence of market areas.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 68-74
 1984 Huff, D. L.
Rust, R. T.
13.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
14.
Distribution-free methods of approximating nonlinear marketing relationships.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 372-374
 1982 Rust, R. T.
Bornmann, E. O.
15.
Improving the estimation procedure for the beta binomial TV exposure model.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 442-448
 1981 Rust, R. T.
Klompmaker, J. E.
16.
The duplication of viewing law and television media schedule evaluation.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340
 1979 Headen, R. S.
Klompmaker, J. E.
Rust, R. T.
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