search query: @author Srinivasan, K. / total: 17
references: 11-17 / 17
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11.
Aggregate versus product-specific pricing: implications for franchise and traditional channels
Journal of Retailing
1996 : FALL, VOL. 72:4, p. 357-382
 1996 Desai, P.
Srinivasan, K.
12.
Signaling quality with a money-back guarantee: the role of transaction costs
Marketing Science
1995 : VOL. 14:4, p. 442-466
 1995 Moorthy, S.
Srinivasan, K.
13.
Drivers of customer satisfaction for software products: implications for design and service support
Management Science
1995 : SEP, VOL. 41:9, p. 1456-1470
 1995 Kekre, S.
Krishman, M.
Srinivasan, K.
14.
Impact of electronic data interchange technology on JIT shipments
Management Science
1994 : OCT, VOL. 40:10, p. 1291-1304
 1994 Srinivasan, K.
Kekre, S.
Mukhopadhyay, T.
15.
Selection of product line qualities and prices to signal competitive advantage
Management Science
1994 : JUL, VOL. 40:7, p. 824-841
 1994 Balachander, S.
Srinivasan, K.
16.
Multiple market entry, cost signalling and entry deterrence.
Management Science
1991 : DEC, VOL. 37:12, p. 1539-1555
 1991 Srinivasan, K.
17.
Broader product line: a necessity to achieve success?
Management Science
1990 : OCT, VOL. 36:10, p. 1216-1231
 1990 Kekre, S.
Srinivasan, K.
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