search query: @freeterm product placement / total: 12
references: 11-12 / 12
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11.
A managerial investigation into the product placement industry
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92
 2005 Russell, C.A.
Belch, M.
12.
Product placements in movies: a cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international promotional medium
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 41-58
 2000 Gould, S.J.
Gupta, P.B.
Grabner-Kräuter, S.
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