search query: @indexterm BREWING INDUSTRY / total: 158
references: 11-20 / 158
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11.
David takes on Goliath: an analysis of survey evidence in a trademark dispute
International Journal of Market Research
2003 : VOL. 45:1, p. 99-121
 2003 Hoek, J.
Gendall, P.
12.
Image Advertisements' Influence on Adolescents' Perceptions of the Desirability of Beer and Cigarettes
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 295-304
 2002 Kelly, K. J.
Slater, M. D.
Karan, D.
13.
Experimental economics and supply-chain management
Interfaces
2002 : SEP-OCT, VOL. 32:5, p. 74-82
 2002 Croson, R.
Donohue, K.
14.
Turning Knowledge into Action at Heineken USA
Knowledge Management Review
2002 : MAY-JUN, VOL. 5:2, p. 22-25
 2002 Chase, C.
15.
The empire strikes back: Counterrevolutionary strategies for industry leaders
Harvard Business Review
2002 : NOV, VOL. 80:11, p. 66-74
 2002 D'Aveni, R.
16.
Endogenous market structure and competition in the 19th century American brewing industry
International Journal of Industrial Organization
2002 : MAY, VOL. 20:5, p. 673-692
 2002 Manuszak, M.D.
17.
Beer
Market Research Europe
2001 : MAY, VOL. 33, p. 1-32
 2001
18.
Do advertising banks work? An international comparison
International Journal of Advertising
2001 : VOL. 20:3, p. 273-296
 2001 Nelson, J. P.
Young, D. J.
19.
Why the microbrewery movement? Organizational dynamics resource partitioning in the U.S. brewing industry
American Journal of Sociology
2000 : NOV, VOL. 106:3, p. 715-762
 2000 Carroll, G.R.
Swaminathan, A.
20.
Beer
Consumer Goods UK
2000 : DEC, 514, p. 2-75
 2000
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