search query: @indexterm Company name / total: 12
references: 11-12 / 12
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title | year | author | ||
11. |
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 54-59 |
1986 | Winters, L. C. |
|
12. |
Long Range Planning
1985 : APR, VOL. 18:2, p. 10-21 |
1985 | Marwood, D. C. L. |
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