search query: @indexterm DIRECT MAIL / total: 46
references: 11-20 / 46
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11.
the perceived value of direct mail advertising in small retail firms: threat to local newspapers
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 41-51
 1996 Davis, F.
12.
Challenges and pitfalls for direct mail across borders: the European example
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 48-60
 1996 Desmet, P.
Xardel, D.
13.
Using "opt out" reply cards in direct mail
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 18-27
 1996 Scheer, H. van der
Hoekstra, J.
Vriens, M.
14.
Die EU-Datenschutz-Richtlinie und ihre Konsequenzen
Markenartikel
1996 : VOL. 58:1, p. 30-32
 1996 Wolff, D.
15.
Optimal selection for direct mail
Marketing Science
1995 : VOL. 14:4, p. 378-394
 1995 Roelf Bult, J.
Wansbeek, T.
16.
Consumer direct mail - just how effective is it?
Marketing and Research Today
1995 : AUG, VOL. 23:3, p. 195-206
 1995 Bell, F.
Francis, N.
17.
Consumer direct mail - just how effective is it?
Marketing and Research Today
1995 : AUG, VOL. 23:3, p. 195-206
 1995 Bell, F.
Francis, N.
18.
How to forecast the rollout response of a mailing list from a sample test in direct mail
Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 29-36
 1995 Jain, C.
19.
Direct mail: can it work for religious organizations?
Journal of Direct Marketing
1994 : AUTUMN, VOL. 8:4, p. 59-65
 1994 Considine, J.
20.
A segmentation study of consumers' attitudes toward direct mail
Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 45-52
 1994 Milne, G.
Gordon, M.
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