search query: @indexterm Mail surveys / total: 114
references: 11-20 / 114
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11.
Industrial mail surveys: a methodological update
Industrial Marketing Management
1998 : MAR, VOL. 27:2, p. 95-108
 1998 Jobber, D.
O'Reilly, D.
12.
Research note: a cost-benefit analysis of letter prenotification and follow up
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 853-866
 1997 Mitchell, V-W.
Brown, J.
13.
Directo al cliente. Como optimizar la venta por catalogo.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.68-70
 1997 Stronach, C.
14.
Mail advertising and consumer behavior
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 211-233
 1996 Rogers, J. L.
15.
Toward a conceptualization of mail survey response behavior
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 185-209
 1996 Childers, T. L.
Skinner, S. J.
16.
Sociodemographic factors and mail survey response
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 171-184
 1996 Green, K. E.
17.
Influences on consumer response to direct mail coupons : an integrative review
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 129-156
 1996 Bawa, K.
18.
Determinants of industrial mail survey response: a survey-on-surveys analysis of researchers' and managers' views
Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 505-531
 1996 Diamantopoulos, A.
Schlegelmilch, B.B.
19.
Determinants of industrial mail survey response: a survey-on-surveys analysis of researchers' and managers' views
Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 505-532
 1996 Diamantopoulos, A.
Schlegemilch, B.
20.
An investigation into the effect of questionnaire identification numbers in consumer mail surveys.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284
 1996 Kalafatis, S. P.
Blankson, C.
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