search query: @indexterm Marketing models / total: 446
references: 11-20 / 446
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11.
The employee-customer satisfaction chain in the ECSI model
European Journal of Marketing
2003 : VOL 37:11-12, p. 1703-1722
 2003 Vilares, M. J.
Coelho, P. S.
12.
The community readiness model : a complementary approach to social marketing
Marketing Theory
2003 : VOL 3:4, p. 411-425
 2003 Kelly, K. J. (et al.)
13.
The Kohonen self-organising map as an alternative to cluster analysis : an application to direct marketing
International Journal of Market Research
2003 : VOL 45:2, p. 191-211
 2003 Curry, B (et. al)
14.
Mining Customer Product Ratings for Personalized Marketing
Decision Support Systems
2003 : MAY, VOL. 35:2, p. 231-244
 2003 Cheung, K.-W.
15.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
16.
Strategic Marketing Models for a Dynamic Competitive Environment
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78
 2002 Karin, I.
Preiss, K.
17.
Building Marketing Models that Make Money
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s45-s55
 2001 Lodish, L. M.
18.
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 161-186
 2001 Kadiyali, V.
Rao, V.R.
Sudhir, K.
19.
Do models of vertical strategic interaction for national and store brands meet the market test?
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 83-109
 2001 Cotterill, R. W.
Putsis, W. P. Jr.
20.
Unpacking the ethical product
Journal of Business Ethics
2001 : APR II, VOL. 30:4, p. 361-373
 2001 Crane, A.
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