search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 11-20 / 87
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title | year | author | ||
11. |
Absatzwirtschaft
1998 : NOV, p. 127-128, 130, 132, 134-144 |
1998 | Plewe, H. |
|
12. |
Journal of Communication
1998 : SPRING, VOL. 48:2, p. 3-26 |
1998 | Price, V. Tewksbury, D. Huang, L-N. |
|
13. |
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48 |
1996 | Rotfeld, H. J. Lacher, K. T. Latour, M. S. |
|
14. |
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48 |
1996 | Rotfeld, H. J. Lacher, K. T. Latour, M. S. |
|
15. |
Revue d'Economie Industrielle
1995 : 4th quarter, 74, p.31-46 |
1995 | Le Floch, P. |
|
16. |
European Journal of Marketing
1994 : VOL. 28:10 p. 19-31 |
1994 | Fay, M. Currier, G. |
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17. |
Absatzwirtschaft
1994 : AUG, p. 90-91 |
1994 | Arthen, H. |
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18. |
Markenartikel
1994 : SEP, VOL. 56:9, p. 437, 440-441 |
1994 | Rehorn, J. |
|
19. |
Absatzwirtschaft
1994 : FEB, p. 92-94 |
1994 | Grass, B. Klöppel, D. |
|
20. |
Markenartikel
1994 : MAR, VOL. 56:3, p. 122, 125-127 |
1994 | Koschnick, W. J. |
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