search query: @indexterm SERVICE MARKETING / total: 230
references: 11-20 / 230
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11.
Sounding boards: Performing arts organizations and the Internet forum
International Journal of Arts Management
2007 : SPR, VOL 9:3, p. 65-77
 2007 O'Sullivan, T.
12.
Exploring managers' views about brand saboteurs
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 91-106
 2007 Wallace, E.
Chernatony, L. de
13.
Benchmarking services branding practices
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 717-758
 2006 Gray, B.J.
14.
The impact of culture on web site content, design, and structure: an international and a multicultural perspective
Journal of communication management
2006 : VOL 10:3, p. 259-273
 2006 Fletcher, R.
15.
Advance-selling as a competitive marketing tool
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 351-373
 2005 Shugan, S.M.
Xie, J.
16.
Prexemics and its effect on travelers during the sales contact in hotels
Journal of Travel & Tourism Marketing
2005 : VOL. 18:3, p. 49-61
 2005 Hashimoto, K.
Borders, A.L.
17.
Men's and women's responses to sex role portrayals in advertisements
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 77-88
 2004 Orth, U.R.
Holancova, D.
18.
Social and Cultural Capital in Project Marketing Service Firms: Danish Architectural Firms on the German market
Scandinavian Journal of Management
2003 : DEC, VOL. 18:4, p. 589-610
 2003 Skaates, M. A.
Tikkanen, H.
Alajoutsijarvi, K.
19.
On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 256-271
 2003 Licata, J. W.
20.
Professional interaction : exploring the concept of attraction
Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36
 2003 Harris, L.C.
O´Malley L.,
Patterson, M.
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