search query: @indexterm brand choice / total: 192
references: 11-20 / 192
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11.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
12.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
13.
Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 465-479
 2005 Lange, F.
14.
The effect of gay-friendly and non-gay-friendly cues on brand attitudes: A comparison of heterosexual and gay/lesbian reactions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 441-461
 2005 Tuten, T.L.
15.
Perception and preference formation patterns of individuals when purchasing brands of different product categories
Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 39-52
 2005 Herrmann, A.
16.
Environmental labeling and consumers' choice - an empirical analysis of the effect of the Nordic Swan
Journal of Environmental Economics and Management
2004 : MAY, VOL. 47:3, p. 411-434
 2004 Björner, T. B.
Hansen, L. G.
Russell, C. S.
17.
The use of a retail store database for brand choice analysis
International Review of Retail, Distribution and Consumer Research
2004 : JAN, VOL. 14:1, p. 19-29
 2004 Berné, C. (et al.)
18.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
19.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
20.
Measuring changes in brand choice behavior
Schmalenbach Business Review
2003 : JUL, VOL. 55:3, p. 242-256
 2003 Baumgartner, B.
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