search query: @indexterm brand names / total: 212
references: 11-20 / 212
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11.
The shared management and ownership of corporate brands: the case of Hilton
Journal of General Management
2009 : SUMMER, VOL. 34:4 p. 15-37
 2009 Balmer, J. M. T.
Thomson, I.
12.
The influence of brand levels and associations on purchase intent
Journal of General Management
2009 : AUTUMN, VOL. 35:1 p. 19-34
 2009 Hopkins C. D. (et al.),
13.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
14.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
15.
Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?
Journal of Strategic Marketing
2009 : DEC, VOL 17:6, p. 487-497
 2009 Srivastava, R.K.
16.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
17.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
18.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
19.
The impact of advertising in the U.S. sweet confection market
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 22-29
 2008 Kitt, J.
Sträter, P.
20.
Consumer brand equity in a cross-cultural replication: an evaluation of a scale
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 157-174
 2007 Kocak, A.
Amimbola, T.
Özer, A.
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