search query: @indexterm brand valuation / total: 57
references: 11-20 / 57
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11.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
12.
Energy: igniting brands to drive enterprise value
International Journal of Market Research
2006 : VOL. 49:1, p.25-45
 2006 Gerzema, J. (et al.)
13.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
14.
Customers' responses to retail brand extensions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 393-419
 2005 Alexander, N.
Colgate, M.
15.
The secret of multi-branding
Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17
 2004 Sister, L. van
16.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
17.
Locus of Equity and Brand Extension
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 539-550
 2003 Osselaer, S. M. J. van
Alba, J. W.
18.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
19.
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 105-114
 2003 Gurhan-Canli, Z.
20.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
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