search query: @indexterm concept testing / total: 15
references: 11-15 / 15
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title | year | author | ||
11. |
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, SUPPL. , p. 12-14 |
1984 | Moran, W. T. |
|
12. |
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56 |
1984 | Lewis, I. M. |
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13. |
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 113-117 |
1984 | Fornell, C. Larcker, D. F. |
|
14. |
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26 |
1983 | Trebbi, G. G. Flesch, E. J. |
|
15. |
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210 |
1982 | Moore, W. L. Holbrook, M. B. |
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